DeVorm

Introducing Sustainable and Bespoke Interior Products

Introducing our new Hale Range!

The design of Hale was inspired by the classic school chair. Simple, functional, no-nonsense. These principles are not only reflected in the way it looks, but also in how it’s made. The seat and the back of the chair are produced from PET Felt, recycled plastic bottles. This technology brought many traditional production steps to one smart 3D pressing technique. Hale is the outcome of De Vorm’s collaboration with Ivan Kasner. The shared values resulted in a product that is beautiful in its simplicity. Hale is stackable up to 8 chairs and easy to move around. Its fully customisable design allows for a wide range of applications in interior projects.

Hale bar stool is fully customisable

Hale bar stool is fully customisable

The seat and the back are available in eleven unique PET Felt blends. Choose any RAL colour for the frame to complement the look. Seat upholstery is also available as a custom option.

Designed by Ivan Kasner & De Vorm

Hale is the outcome of De Vorm’s collaboration with Ivan Kasner. Ivan Kasner is an Amsterdam-based designer and the founder of Ivan Kasner Studio. His approach is based on the idea that each generation deserves its own decor: products enabling people to feel at home in their own time. Together with a team of creatives, Ivan works for different international well-known brands within the world of product- and interior design.

Hale Chair Winner of Red Dot Award 2020!

We are very happy to announce that Hale PET Felt Stack Chair is awarded with a Red Dot Award for Product Design! For more than 60 years, the Red Dot Award has been providing a platform for designers and companies to assess good design. The experience and expertise of the jury in the evaluation process is unparalleled. True to the motto “In search of good design and innovation”, they have tested individually each of the more than 6,500 products entered and have reached a joint decision on which products will receive a distinction.

A new standard in the industry

Red Dot CEO Peter Zec: “The winners of the Red Dot Award have proved that they have created excellent products worthy of winning an award. The products won over the jury not only through their aesthetic, but also thanks to their incomparable functionality. With their designs, the award winners are setting new standards in their industry. I wish to congratulate them most sincerely on their success.”

‘At DeVorm, we don’t start with the design and then figure out how to make it.

We start from the production process and make a design based on what is possible or what we think should be possible.”

– DeVorm

PET Felt Technology: From Bottle to Chair

The seat and back of Hale bar stool are made from PET felt – a sustainable and durable material manufactured from recycled plastic bottles.

PET Felt is a soft, though strong material with a great acoustic performance. It is both recycled and recyclable. With Hale series, De Vorm took another step forward in this technology, turning the previous three-stage process into a single moulding action. The new approach allows pressing PET Felt into any imaginable ready-to-assemble form with distinction in thickness. Granting Hale its elegant curves, ergonomic shape and soft texture.